The Advisory Board Company: Our Governing Principles

Governing Principles

The Force of Ideas: The belief that sound and inspired ideas triumph, serving as the leaven to great organizations and carrying
the enterprise forward as surely as organizational resources, market power, or sheer effort. The Power of Language: The recognition that “words matter,” that the impact of even the best insights is a function of how
effectively ideas are conveyed, and thus our communications with members and with each other should strive for precision, acuity, and grace Spirit of Generosity: The notion that neither members nor our staff should view this as principally a commercial association; rather our ambition is to serve members and each other beyond expectation, with honest appreciation in every encounter Running to Criticism: The conviction that exceptional contribution requires an ethic of seeking unbiased feedback and a commitment to addressing, both individually and collectively as a firm, our most critical developmental needs