Service Line Development
H*Works recommends tactical solutions for hospitals to grow profitable service lines and target emerging lines of business. H*Works supports hospitals with growth planning by:
I. Positioning for Growth
- New product ROI analysis
- Strategic plan for new market entrants
- Market sizing
- Outpatient shift analysis
- Feasibility assessment of sub-service line expansion
- Disruptive technology audit
II. Setting Physician Partnership Strategy
- Referral chain analysis
- Physician willingness-to-adopt assessment
- Turf war navigation
- Physician marketing plan
- Specialist gap analysis
- Partnership model (e.g., joint venture) assessment
III. Supporting Infrastructure Planning
- Facility needs assessment
- Capital investment plan
- Staff needs analysis
- Training and education plan
- Physician stakeholder communications plan
- Consumer outreach plan